Ownit Connected Checkout

We're on a mission to make commerce at the point of discovery work for brands, creators, and shoppers.

For brands and creators: Ownit's landing pages increase conversion for direct-to-consumer brands by enabling a one-tap purchase of any product in paid ads, email, text, and influencer marketing.

For shoppers: The company's frictionless checkout experience helps shoppers quickly make the best purchase decision by showing pricing and purchase options all in one place.

Our Approach

Ownit brings together some of the biggest companies that generally do not work together.

Ownit integrates with commerce platforms including Shopify and Amazon, and payment gateways like Apple Pay, Google Pay, Shop Pay and PayPal to allow direct-to-consumer brands to grow their business on social platforms like Facebook, Instagram, YouTube, and TikTok.

Backed by

Leading eCommerce & FinTech VCs

Industry leaders from

Hans Tung

Managing Partner
GGV Capital

“We were early investors in leading social and commerce platforms. There's no question that the next step is to bridge these two platforms together and we believe Ownit is the company to make this a reality,” said Hans Tung, Managing Partner at GGV Capital. “Payman, Evan, and Joel bring unique expertise in the sector, have a shared vision around commerce at the point of discovery, and have assembled an amazing team to relentlessly pursue that vision.”

Meet our team

Founded in 2021 by ecommerce veterans Payman Nejati, Evan Shiue, and Joel Tan, the company's founders bring 50 years of combined experience creating the world's most innovative checkout experiences, including at Amazon, Walmart, Standard Cognition, and Anycart. We've assembled a team of mission-driven people that love working together and solving hard problems.

Payman Nejati

Co-founder, CEO

Payman has nearly 20 years of experience leading business, product, and marketing teams in eCommerce. Prior to Ownit, Payman has been the co-founder of four other startups including Anycart (grocery eCommerce) and Handpick (an eCommerce tech startup acquired by Amazon in 2017).

Evan Shiue

Co-founder & COO/CFO

Evan has over 20 years of experience leading finance, strategy and business operations at startups, scaleups and Fortune 50 companies. Prior to Ownit, Evan was VP of Finance and Ops at Standard AI (autonomous checkout) leading legal, finance and biz ops. Evan has also held leadership eCommerce roles at Walmart and PepsiCo.

Joel Tan

Co-founder & CTO

Joel has nearly 20 years of experience leading engineering teams at both startups and Fortune 5 companies. Prior to Ownit, Joel was a Software Development Manager at Amazon Lab126 leading development for the Alexa Kitchen team. Prior to Amazon, Joel co-founded Handpick with Payman. Joel also served as Technical Director at NextDigital (global digital agency).