Buy Now

Win search by answering all* your shoppers' questions

*Yes, all their questions. Publish infinite shoppable articles with generative AI to win every Google search.

See it live with 100s of industry-leading brands
  • All
  • CPG
  • Coffee
  • Electronics
  • Furniture
  • Home Security
  • Kids & Baby
  • Kitchen
  • Mattress
  • Outdoor
  • Personal Care
  • Sports
  • Toys
  • Travel
  • Vacuum
  • Wearables

Problem

Google search result page displaying the initial results pertaining to a product are from publishers Google search result page displaying the initial results pertaining to a product are from publishers

Search today is won by publishers driving shoppers to retailers

Best case, you win a low margin retail sale. Worst case, you lose that sale to a competitor.


Solution

Google search result page displaying Ownit's AI generated article as the top result Google search result page displaying Ownit's AI generated article as the top result

Win search back by answering all of your shoppers’ questions

Drive organic traffic to your site and lift conversion from high intent shoppers.


Technology

Ownit's shoppable article powered by AI Ownit's shoppable article powered by AI

Infinite shoppable articles powered by generative AI

Ownit trains a dedicated Large Commerce Model with your brand data to ask and answer every question accurately.


Frequently Asked Questions

  • Why do I need shoppable articles

    Shoppable articles help you win Google searches and drive organic traffic to your website and/or your retail channels by answering all of your shoppers’ questions with long-form articles that rank higher on Google than your competitors and publishers. Shoppable articles also lift conversions by offering buying guides that list your best-selling products under each article with links to your products on your website and/or retail channels. See it live with 50+ industry-leading brands in all e-commerce categories.

  • Where do you source your questions?

    Ownit uses SEO tools such as SEMRush and Ahrefs to identify relevant questions and associated keywords for your brand. We also leverage Google's "People Also Ask" feature to respond to frequently asked questions. Additionally, you can easily upload your own list of questions to our Brand Portal and generate shoppable answers in minutes.

  • How do you generate the answers?

    Ownit leverages generative AI to parse questions into embeddings and generate answers trained with your brand's content. We start by training our models with your brand's publicly available data, such as category and product-level data from all your sales channels. This enables us to generate answers in the context of your brand's data. Our workflow engine then processes the responses to create long-form, SEO-optimized, and natively shoppable content to allow your brand to promote different products across any number of sales channels. See it live with 50+ industry-leading brands.

  • How much work do I need to do?

    Ownit does everything. We ingest your brand data from your website and/or retail channels. We create a comprehensive list of questions based on what people search for. We generate shoppable articles for each question with a buying guide of your best-selling products. And we measure page performances across the web, your website and your retail channels. You can sit back and relax or take a hands-on approach along each step.

  • What is included in your pricing?

    Everything you need to go live is included. In each monthly plan, you get a set number of shoppable articles in a brand domain of your company’s website (e.g. Guide.YourCompany.com). Ownit generates the questions, answers, and buying guides. You can add, remove, and revise them as you see fit.

    Starter Tier: Launch 50+ shoppable articles for your brand with your Amazon product links with live pricing and product availability. This will show that you can rank on Google, get free organic traffic, and convert shoppers without paying any affiliate fees to publishers or influencers.
    Standard Tier: Expand to 200+ questions and add other national retail buying options including Walmart and Target.
    Scale Tier: Scale to 600+ questions and add your own website as a buying option.
    Unlimited Tier: Answer as many questions as you want and win every search for every keyword. Drive this free organic traffic to your website and to all major national retailers that carry your products.
    If you are a retailer, marketplace, publisher, or agency, or if you need a custom solution, please contact us.

  • Who gets the users and traffic?

    You do! Ownit's shoppable articles are implemented in a brand domain of your company’s website (e.g. Guide.YourCompany.com. This lets you quickly create a new article experience without going through the trouble of setting up a new site with a new domain. With a subdomain, your brand is able to track first-party data including traffic and how your users are interacting with your shoppable articles.

  • How quickly can I go live?

    Within a week. We’ll do the hard work upfront to ingest your brand data and create the initial shoppable articles content. All you - the brand - have to do is to get the subdomain set up to host the experience. This process usually takes less than 5 minutes. Afterward, once you’ve signed off on the list of questions and the answers, we’re set to go live.

  • How are you different from AI content writing tools?

    We provide brands an end-to-end platform focused on shoppable articles, allowing you to directly answer customer questions about your products. All of our content contains embedded shopping features, with product pricing and availability updated in real time, and directly connected to all of your sales channels. We handle the hosting and set-up process, making onboarding a 5-minute process. Most importantly, our AI-generated answers use your brand's content and product catalog to guarantee response accuracy.

  • Who is Ownit?

    Founded in 2021 by eCommerce veterans Payman Nejati, Evan Shiue, and Joel Tan, the company's co-founders bring 60+ years of combined experience creating the world's most innovative shopping experiences, including at Amazon, Walmart, PepsiCo, Standard AI, and Anycart. We’re on a mission to make commerce at the point of discovery work for brands and shoppers. We've assembled a team of mission-driven people that love working together and solving hard problems. We’ve raised $8M in seed funding from leading eCommerce & FinTech VCs as well as industry leaders from Meta, Pinterest, Walmart, and Honey. Meet our team here.


Pricing

All plans include everything you need to go live. Ownit ingests your brand data, generates shoppable articles, and measures site performance. You can add, remove, and revise articles at any time.

Basic Scale Enterprise
Monthly price $5,000 $10,000
Monthly price $4,000 $8,000
Number of articles 100 500 Unlimited
Price per article $50 $20 $0
Price per article $40 $16 $0
Includes
Microsite hosting
AI data training
Article generation
SEO optimization
Shopping modules
Performance analytics
Custom brand voices
Buying options
Amazon, Walmart, Target
DTC & additional national retailers
Custom retailers & marketplaces
Support
SEO strategy & account management
Dedicated engineering
Custom integrations

Meet our team

We're on a mission to make commerce at the point of discovery work for brands, retailers, and shoppers.
Founded in 2021 by ecommerce veterans Payman Nejati, Evan Shiue, and Joel Tan, the company's founders bring 60 years of combined experience in creating the world's most innovative shopping experiences, including at Amazon, Walmart, PepsiCo, Standard AI, and Anycart. We launched our Connected Checkout™ technology in 2022 to help our merchant partners lift conversion. In 2023, we launched our next generation shoppable articles technology that helps retailers and brands win organic search with AI. We've assembled a team of mission-driven individuals who are passionate about working together and solving complex problems.
Payman Nejati
Payman Nejati
Co-founder, CEO

Payman has over 20 years of experience leading business, product, and marketing teams in eCommerce. Prior to Ownit, Payman has been the co-founder of four other startups including Anycart (eCommerce tech startup acquired by Weee! in 2021) and Handpick (eCommerce tech startup acquired by Amazon in 2017).

Evan Shiue
Evan Shiue
Co-founder & COO/CFO

Evan has over 20 years of experience leading finance, strategy and business operations at startups, scaleups and Fortune 50 companies. Prior to Ownit, Evan was VP of Finance and Ops at Standard AI (autonomous checkout) leading legal, finance and biz ops. Evan has also held leadership eCommerce roles at Walmart and PepsiCo.

Joel Tan
Joel Tan
Co-founder & CTO

Joel has 20 years of experience leading engineering teams at both startups and Fortune 5 companies. Prior to Ownit, Joel was a Software Development Manager at Amazon Lab126 leading development for the Alexa Kitchen team. Prior to Amazon, Joel co-founded Handpick with Payman. Joel also served as Technical Director at NextDigital (global digital agency).

Akshay Battu
Akshay Battu
Sr. Software Engineer
Previously at Amazon Lab126
Lefan Tan
Lefan Tan
Software Engineer II
Previously at VizworX Inc
Charles Chen
Charles Chen
Principal Engineer
Previously at Motion

Ownit raised $8M seed funding from

Leading eCommerce & FinTech VCs
Industry leaders from

See it live for your brand

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Free demos are available for brands that sell on Amazon, Walmart, Target, and/or Best Buy.
For all other inquiries, please fill out this form or contact us

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